Sprint and TIDAL have set forth on an unprecedented venture announced on Monday morning.
The media conglomerates launched a partnership which allows Sprint’s “45 million customers unlimited access to exclusive artist content not available anywhere else,” according to Sprint’s press release. As part of the deal Sprint acquired 33 percent of TIDAL which offers Sprint’s CEO, Marcelo Claure, a seat on TIDAL’s board of directors.
TIDAL, the music streaming site co-owned by Jay Z and over a dozen other multi-platinum artists, promises to deliver a new and engaging experience to their fans now that the deal has been sealed.
Jay Z said he looked forward to the collaboration because of Sprint’s shared values in “revolutionizing the creative industry to allow artists to connect directly with their fans and reach their fullest, shared potential.” The venture will give users an “unmatched entertainment experience,” he said.
“Jay saw not only a business need, but a cultural one, and put his heart and grit into building TIDAL into a world-class music streaming platform that is unrivaled in quality and content,” Claure said. “The passion and dedication that these artist-owners bring to fans will enable Sprint to offer new and existing customers access to exclusive content and entertainment experiences in a way no other service can.”
The announcement is not the first venture Jay Z has embarked upon with a communications company. In 2013, the rapper and businessman brokered a $5 million deal between Samsung and Roc Nation entertainment, which made 1 million copies of his Magna Carta Holy Grail album available to Samsung users three days before its release date.
TIDAL X 1015 Concert: Beyoncé, Nicki Minaj, Robin Thicke, & More
1. Beyoncé was a sight to behold on the red carpet.1 of 33
2. Blood Orange arrives.2 of 33
3. Kevin Garrett hits the red carpet.3 of 33
4. Nicki Minaj wears a fishnet bodysuit, black thong, and pasties.4 of 33
5. DNCE hit the red carpet.5 of 33
6. Lil Yachty was in the building.6 of 33
7. Cipha Sounds hits the red carpet with DJ Ross One.7 of 33
8. Beyoncé looks back at it.8 of 33
9. A full view of Nicki Minaj’s revealing ‘fit.9 of 33
10. Levi Carter was in the building.10 of 33
11. Beyoncé slayed from all angles.11 of 33
12. Bebe Rexha showed off the goods.12 of 33
13. Nicki Minaj stuns in a different ‘fit.13 of 33
14. Justine Skye looked beautiful as always.14 of 33
15. Prince Royce chucks up the deuces.15 of 33
16. TIP was in the building too.16 of 33
17. Emeli Sandé rocks all black.17 of 33
18. Ms. Yoncé if you’re nasty.18 of 33
19. Beyoncé stuns on stage.19 of 33
20. Beyoncé and her dancers perform for TIDAL X: 1015.20 of 33
21. Bey was sort of upside down.21 of 33
22. Bey takes the stage.22 of 33
23. Bey and her dancers lock in.23 of 33
24. Get in formation.24 of 33
25. Emeli Sandé put on a truly amazing performance.25 of 33
26. Blood Orange takes the stage.26 of 33
27. Robin Thicke sings his heart out for the benefit concert.27 of 33
28. T.I. had hits for days.28 of 33
29. He also had a really nice stage ‘fit.29 of 33
30. … Before Nicki took her jacket off.30 of 33
31. Lil Yachty hits the stage.31 of 33
32. Host Angie Martinez also looked amazing.32 of 33
33. Common touched our souls.33 of 33
Sprint Acquires 33 Percent Of TIDAL, Jay Z’s Music Streaming Service was originally published on newsone.com