NewsOne is reporting that magazine Essence is set to formally hire Elliana Placas, a former staff member of O! Magazine and US Weekly.
Citing a Clutch Magazine interview with both a current writer and former employee, the article reveals that the company that owns Essence, Time Warner, is behind the move.
It is obviously too soon to know what backlash the magazine might suffer as a result of the decision, but it does raise some interesting issues.
Can a woman who is not black successfully coordinate the fashion orientation of an iconic magazine directed at black women?
Is it a slap in the face of the loyal readers of Essence to hire her?
What direction will the magazine take in the near or long term future?
You can read more of the except from NewsOne by clicking the link below.