Diddy Launches Revolt TV
Diddy took a break from getting his feet rubbed by Cassie to launch his latest business venture, Revolt TV. Last night, viewers tuned in to watch Diddy make history. Revolt’s main focus is provide a platform for Black music in an era where the MTV and VH1 have shifted programming to reality TV and other similar projects. Diddy, on the promo trail, visited Power 105.1′s “The Breakfast Club” where he dished on why he started the network.
“I really went the ‘brand’ route. I really put a bet on music and a bet on technology. When I started seeing the festivals go from one weekend to two weekends and just as far as the way music is consumed at an all-time high right now, if you think about it, in about five years, television will actually be everywhere. It will be on your mobile devices, it will be worldwide. So that’s really the opportunity that I saw. I saw that there was no ESPN of music. There was no CNN of music. There was no one trusted destination,” he said.
Did you guys tune in? What do you think, is this another Diddy ploy or is this big for Black entertainment.