OPI is launching a new GelColor advertising campaign centered around the theme of “Endurance.” The campaign is inspired by the individuals who display strength and fortitude within American Olympians. Two-time gold-medalist gymnast, Gabby Douglas, and a trillion-time gold medalist tennis player, Serena Williams are two of the four athletes.
“The strength shown by these world-class athletes is emblematic of OPI’s GelColor and prompted our newest message–’Color Endures at the Speed of Life,’” says Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director.
GelColor manicures and pedicures, available in 50 shades and typically priced from $28 to $45, take roughly 30 minutes in a nail salon and are designed to last around two weeks. The new GelColor ad campaign will launch December 2012 in Bon Appetit, Essence, Health, Lucky, O the Oprah Magazine, and Real Simple.
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