Leave it to Spirit Airlines. If there’s something to exploit in the name of publicity, you can bet it’s on board. The latest sale from the low-cost carrier mocks Republican presidential nominee Mitt Romney’s “binders full of women” comment from Tuesday night’s presidential debate.
It’s the Binders Full of Sales sale.
The ad on the Spirit Airlines home page reads: “We’ve got tons of binders full of sales. Women will love them! Fares from $29.80 one way.”
When asked whether Spirit backs President Obama, spokeswoman Misty Pinson said, “As a company, we do not take a position on candidates in the presidential election. Like many American companies, we are proud to grow our workforce here in America and to serve our valued customers with the lowest fares in the markets we serve.”
It’s far from the first time the airline known for fees has tagged a sale to the news of the day. There was the “More Bang for Your Buck” sale to Cartagena, Colombia, on the heels of the Secret Service agents cavorting with prostitutes scandal.
And who could forget the ”The Weiner Sale, With Fares Too Hard to Resist,” pegged to 2011′s Rep. Anthony Weiner scandal? Or the ”Check Out the Oil on Our Beaches” sales after the Gulf oil spill. And the sale timed to the nomination of Sonia Sotomayor to the Supreme Court: “Justice Ochita Suprema Ruling against high fares. Fares as low as $8 each way!”
If you’re so inclined to take advantage of the Binders Full of Sales sale, book before midnight today. The lowest fare – $29.80 – is for travel from Dallas to Houston. Fares are higher for other destinations.
Travel dates are Mondays, Tuesdays, Wednesdays, Thursdays and Saturdays from Oct. 24 through Nov. 15, and Nov. 27 through Dec. 17.