The campaign focuses on the importance of eating breakfast in the mornings for teenage girls. The campaign is also helping to build a foster home for teenage girls. Here’s more info:
“I <3 BKFST not only intends to educate teen girls about the benefits of eating breakfast, but the campaign will help a foster home for girls.
Teens who click “like” on Facebook.com/IHEARTBKFST and then pledge to eat breakfast will trigger a General Mills donation of 25 cents for every pledge made through Dec. 22.
The pledges will prompt General Mills to donate at least $5,000, and a maximum of $10,000, to Grace House, a foster home for girls in need located in Birmingham, Ala.”
Click here for more info.
Take a look at pics from Keke’s photo shoot for the campaign below: